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Our Love Affair with Pinterest
Pinterest is all the rage right now. Its cutting edge format allows people to market anything and everything, from home décor to crafting ideas to billable services. Initially a spot for individuals to post their wares and show off the things they came up with, now businesses are looking at Pinterest as a place to expand their web footprint.

Companies in State College and all over the world are starting to recognize Pinterest as a stellar marketing tool with the ability to reach diverse communities and demographics. If you are wondering about how Pinterest works and whether or not you can integrate Pinterest in your business, keep reading!

Get Organized

When people surf the web, they come across images that interest them. These images can be as varied as Christmas tree decorating ideas and how to change the oil in a car. Once found, the user either saves individual links or posts them to social media sites, where they get lost in the shuffle. Pinterest helps organize and share all of those searches in one place. Users can create collections and store images and details. For instance, they can search Pinterest for recipes and keep them in a recipe folder; they can plan a wedding and keep all the details associated with it in one place.

Give Ideas

Not only can users find things that they are interested in, but they can share their own ideas as well. This allows them to show their creative side.

Browse Other Boards

Users can also invite their friends to Pinterest and see what they are interested in. If one of their friends pins a board, which is how a collection is started, they can view it. This allows the user to become inspired by like-minded individuals and help them to develop their idea further.

Pinterest’s mission is to “to connect everyone in the world through the things they find interesting.” They are right on track. Women frequent Pinterest far more than men; it is reported that 85% of Pinterest users are women. Pinterest is growing by leaps and bounds. In March of 2013, they had 18.7 million unique visits. This is record-breaking growth considering that less than a year before, in May 2012, they reported only 4,500 unique visits.

Imagine the reach this provides your business.

How can you use this to your advantage? If you offer products or services that pertain to home design and décor, DIY crafting, or personal style, Pinterest could be a great platform for you. We can help you get started and introduce your business to the world of Pinterest. There are a lot of people out there who could benefit from what you have to offer and they are already in one spot. Let R&R Online Design help you reach them. Contact us today!


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