What You Should Know About Going Responsive
More than 50 percent of American adults use a smartphone. The vast majority of these smartphone owners use their phones to access the Internet regularly. The increasing reliance on the usage of mobile devices and tablets has led to a decline in the use of laptops and desktops. In response to the changes in screen sizes, modern websites are utilizing responsive web design. Responsive web design is a practice used by web developer to design websites that adapt to various screen resolutions.
What is Responsive Design?
Responsive design is one of the newest advances in website creation that allows the website adjust to the device as the user interacts with the page. Acknowledging the fact the more people are using tablets and mobile devices, responsive design is shifting from an exclusive use of laptop and desktop layouts to ones that include portrait and landscape layouts for tablet and mobile devices. Essentially, responsive design deals with adjustable screen resolutions. This technique has an impact on the website’s design, contact and visual presentation.
Technological advances in the production of touch screens has created multiple screen sizes. However, web developers still design for standard screen dimensions that include 1280 x 1024 pixels for desktop and 320 x 480 pixels for a smartphone. Despite these standard screen resolutions, each year a new selection of smartphones are released that make it impossible take a “one size fits all” approach to development. For examples of this, you only need to look at the differences in the phone sizes of various brands that are on the market. It is important for designers to monitor the changes in mobile devices so responsive design improves to handle the ever changing landscape.
What Features Should My Responsive Design Site Include?
You will rarely find a mobile-optimized website that is an exactly the same as its standard, computer-based website. To answer this question, you should assess your website’s analytics. Notice what visitors are viewing on your website and envision what you want them to accomplish. Do your clients have an interested in mobile comer? Are they trying to find nearby business locations? Or, do they only want in your contact information? Regardless of their motivations, here are a few design tips to keep in mind when building a mobile site. You should include:
- Create larger buttons that allows user to “tap” them with their fingers and thumbs.
- Simplify the navigation. Choose the pages need to be included on the mobile site and leave out the ones that do not.
- Have smaller file uploads to make loading easier and quicker.
- Add a button that lets visitors click to contact by phone or e-mail.
- The ability for visitors to locate your business using smartphone maps.
- Limit the amount of text and use larger, more legible fonts.
How Does Responsive Design Change My Site’s Images and Content?
A web developer will edit your images so they can be viewed on different-sized monitors, which will involve the cropping and scaling of every image. When you select images or think about the visuals that you want to create, consider how they will look on a small-sized screen. Highly-detailed photos and panoramic photos do not look good when they are viewed on a smartphone.
If your mobile site is not a blog or has product descriptions, avoid using a lot of descriptive copy. The content on your mobile site needs to be concise and require little scrolling. Try to limit your text to what can fit within the screen.
Responsive Web Design vs. Mobile Site. How are They Different?
The first difference you will notice of about a mobile site is the “m” or “mobile” distinction at the beginning of the URL. The “m” means that that the website is a secondary one built for use on a mobile device. At one point, mobile sites were the solution to handling mobile visitor traffic. However, recent technological advances have made his approach obsolete.
The Disadvantages of a Mobile-Only Site
- Long Browser loading times
- Weak SEO Performance
- Limits on the amount of page options a visitor can browse
- Site upgrades have to be made to the mobile and desktop individually. Because of this, the margin for human error increases.
Is Mobile Commerce a Viable Solution?
“M-Commerce” is still in its early stages,. However, if your company caters to millennials or techies, it might be worth looking into E-commerce on your mobile site. Access the habits of visitors on your computer-based website. Examine factors like shopping cart timeouts, the average purchase price and device type. If your website receives a considerable amount of sales, making it a mobile site will allow your customers to interact and make purchases from anywhere.
Is Responsive Web Design the Right Move for My Business?
With the increasing amounts of users accessing the internet with their cell phones, it is advantageous for B2B businesses to devote resources to responsive web design. Responsive web design will enhance your customers online experience. It is important to not merely consider the amount of mobile traffic your site receives, a successful site needs to also take the following factors into consideration:
Type of Visit
Take note of the pages your visitors access from their smartphones. Location, about and contact pages are the highest ranked pages in generic search results. Make it easier for visitors to communicate with your businesses by optimizing those pages with basic visuals, push to talk buttons and geo-location.
Type of Device
Google Analytics is now able to provide data that is categorized by device type. Understanding the type of smartphone your visitors use allows you take advantage of design opportunities geared toward that device when product updates arise.
Type of Design
Simply handing over your website’s desktop layout to a web developer is not a good idea. You could potential end up with a site that does that meet your expectations. Go to a web designer with concrete analytics that assess your site’s mobile experiences. In other words, you web designer’s focus and goals should be on creating simplified navigation, one-column views and linear displays.
Having a site that focuses on the user experience and tablet and mobile devices is an invaluable market strategy. Responsive design is comprised of two parts. The “responsive” element is centered around functionality of the site. The “design” aspect is instrumental to a successful mobile strategy. Your company should analyze its current web data to determine when building a responsive design should occur.