As technology moves along and creates new products and ideas, as does web design. So far, halfway through 2014, we are recognizing the “Top Three Trends” that are the most important changes to web design.
These three trends will keep professionals up-to-date and current with the rapidly growing and improvement of connectivity and technology. Surprisingly, in such an intricate line of work, the changes web designers should be aware of are amazingly simple to create and adapt, but still pack a powerful punch.
TREND NO. 1: RESPONSIVE DESIGN
Responsive design represents the fact that having a set website is now becoming a thing of the past. People no longer just use a desktop computer or laptop to access Internet information anymore. The majority of people are using additional devices like smartphones and tablets. Using smaller devices means smaller screens, and smaller screens do not allow an easy navigation through endless information and content with pictures and illustrations.
Websites need to streamline in order to be easily accessible. They must be easy to use and work on multiple devices, and this is something that is becoming the standard. It is critical that businesses follow this trend, especially small businesses, because it is too easy to get lost in the shuffle with a large, expansive website. Internet users will be looking for a site that is user-friendly and easy access for their smaller gadgets. Furthermore, without updating to newer standards, websites will not benefit in search engines such as Google. Having only a desktop computer-friendly website can lower your ranking.
TREND NO. 2: SIMPLE DESIGN
In order to streamline your website, simplicity has to be implemented. By adopting a professional, simple design does not mean that you have to have a boring, bland, generic format. Actually, it’s quite the opposite. By employing website designers or design teams, they are able to determine what is unnecessary on a site, and what is integral. They are trained to create the best website that will promote the services and/or businesses they represent. In addition, web design professionals can perform split testing on your updated website to gauge responses and find out what customers/site visitors like and dislike. Simple doesn’t reflect laziness; on the contrary, simplicity reflects seamless, streamlined professional work.
TREND NO. 3: STORYTELLING DESIGN
Once you’ve cut away the unneeded portions of your website, you are able to concentrate on the important aspects of your site. By doing so, you have the option of becoming more creative and allowing visitors to have a fun and enjoyable time on your site. Website Designers are aware of many ways to turn your website into a place people want to go to. For example, the “Storytelling Design” is an idea of using the webpage’s information and imagery like an open book, because the viewer is reading your information like a story as they are scrolling down their screen.
That is just one example of the design trends that work in giving your website the sharp, creative edge over competitors. Working with a web designer or team will offer you the most recent ways to keep your website in the now.
Certainly, as 2014 continues, we will wait and watch for the next up and coming trends for web design. As for now, implementing the three trends mentioned in the above will show you have your website on the pulse of what works.